Faratarh Steel started its activity in 1376 in the field of steel trade and from the beginning it has put supply of steel products as its main mission,by considering engineering standards and the technical quality of steel products. Accordingly, over the course of past twenty years, the company has gained valuable experience for Faratarh Steel’s brand, and by relying on that, Faratarh Steel has been able to step forward to new ventures
Faratarh Steel has always set the principle of generating and maintaining a win-win-win relationship for (customer-company-community) at the top of all its activities, and this subject has been the main goal of all the decisions and plans for the company, always considering the three criteria of cost, quality and time in all projects Throughout the years, being a pioneer and at the same time keeping sustainability during the constant market fluctuations has been the other two basic principles contributing to the brand’s success. In addition, a correct and timely understanding of customer needs and continuity in cooperation with the most reputable international and domestic manufacturers has led to the fact that Faratarh Steel has always been successful to address customer expectations.
Development of sales, technical-engineering and R&D departments have been other activities of the company throughout the years, and so far, Faratarh Steel’s status has been among the largest companies that provide steel products in the country.
Faratarh Steel, like any other reputable organization, has put a set of company values at the top of its activities in order to achieve the company’s goals, so that in addition to achieving the company's vision, the organization could be able to maintain its credibility and consolidate the company's brand and position as a forerunner company, smart, and reliable, before customers and business partners. The following values are designated through recognizing the market, valuable experiences, consumer needs, the importance of ethical principles, and ultimately having a forward-looking and innovative perspective:
To become one of the top 100 Iranian companies by 2030
To create and to expand the widest and the most diverse steel purchase and distribution network by considering the three factors of price, quality and time with the aim of creating a win-win-win relationship for customer-company-community and maintaining its sustainability
Having more than two decades of experience
Considerable financial resources
Sustainable relationship with the largest steelmakers in Iran and the world
Vast network of customers
Good reputation and significant credibility in the market
Having large warehouses of steel products
The win-win-win relationship (customer-company-community) has always been considered as an ultimate principle in Faratarh Steel; so that, the slogan of "You are always a winner!" is the cornerstone of all the company's activities. We have provided the following actions and prerequisites to achieve this slogan:
Ethical principles that embedded the values of the company will determine the company's leadership style and policy more than being derived from the experiences and social values of the company. Based on this, Faratarh Steel has selected 4 very important ethical pillars as the basic principles of the company: